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Finding the Pain

Once you identify your starving crowd of people, do some research to understand what they need and want.
Another way to learn about what people in your starving group of people want is to type some keywords into Google, Bing and Yahoo.
For example, I have a passion for helping women who are either recently divorced or about to be divorced. By typing in “what every divorced woman needs to know” or some variation of those keywords into the search engines, I am able to research the urgent needs and burning desires of my starving target group.
By simply skimming through a few articles that pop up in the search engines, I learned that women in life transitions want advice they can trust concerning many things like:
    1. ·Finding an Attorney
    2. ·Finding a Financial Advisor
    3. ·Making Financial Decisions
    4. ·Questions to Ask a Financial Advisor
    5. ·How to deal with spousal abuse
    6. ·How to deal with spousal affairs
    7. ·How divorce affects children
    8. ·Who gets what in a divorce
    9. ·What are the divorce rules in my state
    10. ·How to set up a co-parenting agreement
    11. ·What are the child support rules in my state
    12. ·What if he doesn’t pay child support
    13. ·Financial survival for divorced women
    14. ·What every woman needs to know about retirement
    15. ·Life transition considerations
    16. ·How to bolster self-confidence after an emotionally devastating life event
Notice what I accomplished by asking one question in Google.I found more than a dozen topics that I can write about.If your question produces sparse results, there is a good likely hood that you haven’t found a niche with a lot of interest.That means it’s not going to be very lucrative for you.
It could also mean that you need to more broadly redefine your keyword search.
Is this starting to make sense?
I like to keep a list of topics that I have brainstormed or that I have found by asking questions on Google, Yahoo and Bing on an Excel spreadsheet along with related keywords.Doing so helps me organise the content for my website.

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